SPRING SUMMER 2025 CAMPAIGN
Shot by Marius Uhlig, the Spring Summer 2025 Campaign captures the JOSEPH woman as she falls in step with city rhythms.
An urban landscape – geometric paving, graphic street markings, glassy reflections and concrete curves – sets the tone for sculptural silhouettes, defined with sharp pleats and minimalist detailing.
Striding into the light of spring, a modern uniform of Nappa leather, lightweight tailoring and airy natural fabrics brings fresh energy. Fluid bi-colour knits evoke feminine allure while flowing silk habotai softens the city’s hard edges – and hints at warmer days to come.
